Advertisement By Billie Wilson

Overview

For this assignment, you will select a campus organization and use one or more of your photographs to create a print advertisement. Your ad will be submitted to the campus newspaper and online news journal for publication consideration.

Readings and Resources

• Addy Advertising Awards, by American Advertising Federation
• Best Ads, by adforum.com
• Cresta International Advertising Awards, by Cresta
• Advertisement Copywriting, articles by about.com
• Advertisement Graphic Design, articles by about.com
• Clio Advertising Awards, by Clio Awards
• Fifteen Photoshop Tutorials for Creating Product Advertisements, Web and Graphic Design Blog from Vandelay Design

Instructions

To successfully complete the assignment, follow all instructions and guidelines below.

• This is a collaborative project. You will work in groups of 2-3 to complete the assignment, but each member of the group must create and produce an advertisement for submission. You are encouraged to support each other and provide critical feedback when needed.
• You must select–as a group–one of the following service organizations as a subject for your advertisement:
  • Academic Success Center
  • Bonner Leader Program
  • Blue Raider Shuttle Service
  • Blue Raider Wellness Center
  • Campus Chaplain’s Office
  • Campus Ministries
  • Career Services
  • Student Counseling Center
  • Catherine Wilson Women’s Center
  • International Student Adviser
  • Writing Center
  • Financial Aid Office
  • LWC Student Services
  • Mathematics Center
  • Public Safety
  • Residence Life
  • Student Government Association
  • SGA Movie Rental
• You must discuss the advertisement and clear its contents with the organization you have selected.
• It is recommended that you research successful advertisements for ideas and critical analysis (see Readings and Resources).
• The advertisement must be composed in Adobe InDesign and not constructed from a template.
• The advertisement size must be 4 x 5 inches in size (24 x 30 picas).
• Each advertisement must somehow incorporate an original photograph. You may use Adobe PhotoShop to edit the photo before importing it into Adobe InDesign.
• When taking your photographs, be sure to use compositional techniques discussed in class.
• Make sure the photograph is properly focused, has good contrast, and is not too light or dark.
• The advertisement must be visually appealing.
• Text used in the advertisement must be appropriate in size, and integrate seamlessly with the photograph. All text should also follow proper conventions of grammar and spelling.
• The advertisement should be submitted in Adobe InDesign format.

Assignment Evaluation

Overall Quality

Design and Typography

Technical Evaluation (Photograph)

Readings and Resources

• Line Photograph Gallery, By BetterPhoto.com
• Perspective Photograph Gallery, By BetterPhoto.com

Instructions

Photo by David Goguen Copyright © 2010

For this assignment, you will explore the use of line and perspective as a compositional technique in photography. To complete the exercise, consider the following guidelines and procedures:

• Identify several scenes with elements that have distinctive leading lines and depth;
• Shoot at least 3-5 shots of each scene, experimenting with your compositions;
• Crop and and process your photographs using Adobe PhotoShop, or an image manipulation program of your choice;
• From the scenes you have photographed, select 3-5 overall examples that illustrate effective use of line and perspective;
  • Save these examples for your final portfolio;
• Read and examine the evaluation criteria listed in the rubric below and self-evaluate your selections;
• Select ONE of your photographs for evaluation.
• Follow all guidelines for proper submission of your photograph and portfolio.

Evaluation

Rating Criteria

• 4 = Excellent
• 3 = Above Average
• 2 = Average
• 1 = Below Average
• 0 = Unacceptable (improper assignment, total lack of effort, not submitted, or plagiarized)

General Assignment

Photographic Composition

Creativity and Critical Perspective

Technical Evaluation

Overall Work Quality and Effort

EVALUATION CRITERIA

• 4 = Excellent
• 3 = Above Average
• 2 = Average
• 1 = Below Average
• 0 = Unacceptable

Attendance

Participation

Work Quality and Effort

Attitude

Group and Collaborative Skills

Readings and Resources

• “Patterns and Textures,” By Steve Bavister and Peter Bargh
• Pattern Photography Gallery, BetterPhoto.com

Instructions

Photo by David Goguen Copyright © 2010

For this assignment, you will explore the use of pattern and texture as a compositional technique in photography. To complete the exercise, consider the following guidelines and procedures:

• Identify several scenes with elements that have distinctive patterns and/or texture;
• Shoot at least 10 to 20 shots of each scene, experimenting with your compositions;
• Crop and and process your photographs using Adobe PhotoShop, or an image manipulation program of your choice;
• From the scenes you have photographed, select 3-5 overall examples that illustrate effective use of pattern in composition;
  • Save these examples for your final portfolio;
• From the scenes you have photographed, select 3-5 overall examples that illustrate effective use of texture in composition;
  • Save these examples for your final portfolio;
• Read and examine the evaluation criteria listed in the rubric below and self-evaluate your selections;
• Select ONE each of your pattern and texture photographs for evaluation.
• Follow all guidelines for proper submission of your photograph and portfolio.

Evaluation

Rating Criteria

• 4 = Excellent
• 3 = Above Average
• 2 = Average
• 1 = Below Average
• 0 = Unacceptable (improper assignment, total lack of effort, not submitted, or plagiarized)

General Assignment

Photographic Composition

Creativity and Critical Perspective

Technical Evaluation

Overall Work Quality and Effort

Readings and Resources

• TBA

Instructions

To complete the exercise, consider the following guidelines:

• Identify several scenes that you feel are dramatic and could provoke a certain mood with the skillful use of light and shadow;
• Shoot at least 3-5 shots of each scene, experimenting with your compositions;
• Crop and and process your photographs using Adobe PhotoShop, or an image manipulation program of your choice;
• From the scenes you have photographed, select 3-5 overall examples that illustrate the masterful use of light and shadow;
  • Save these examples for your final portfolio;
• Read and examine the evaluation criteria listed in the rubric below and self-evaluate your selections;
• Select ONE of your photographs for evaluation.
• Follow all guidelines for proper submission of your photograph and portfolio.

Evaluation

Rating Criteria

• 4 = Excellent
• 3 = Above Average
• 2 = Average
• 1 = Below Average
• 0 = Unacceptable (improper assignment, total lack of effort, not submitted, or plagiarized)

General Assignment

Photographic Composition

Creativity and Critical Perspective

Technical Evaluation

Overall Work Quality and Effort

Since the beginning of photography, images have been combined with words to form meaning in various contexts. For this exercise, you will combine two forms of expression–writing and photography–to provide a meaningful document  suitable for publishing.

Instructions

For this assignment, you will combine a photograph and text to create a magazine cover.

• Do a search online and look at a variety of magazine covers.
  • Pick several covers that appeal to you.
  • Get ideas from the covers you like and create your own.
  • Pay close attention to typography and layout.
• The magazine cover image must in some way involve the town square in Columbia, Ky.
• The name of the magazine must be one of the following:
  • Downtown
  • Downtown!
  • Downtown Magazine
  • Downtown Columbia
  • Columbia Downtown
  • Experience Downtown
• The magazine cover should have the following four “story teasers” on the cover:
  • Cafe on the Square opens doors to community
  • Burton celebrates 30 years on Square
  • Fountain designer looks back to
  • Town Barber Shop a cut above the rest
• The size of the magazine will be 8.5 x 11 inches.
• The magazine should have a vertical orientation.
• The magazine cover must be composed and assembled with Adobe PhotoShop and Adobe InDesign.
• The finished magazine cover will be submitted in PDF format.

General Instructions

Evaluation

Design and Typography

Technical Evaluation (Photograph)

Readings and Resources

TBA

Instructions

TBA

Evaluation

TBA

Readings and Resources

TBA

Instructions

TBA

Evaluation

TBA

The ability to tell a story in photographs is a valuable skill for both casual amateurs and professional photojournalists alike. For this project, you will work in a group to produce an actual photographic story. The story will be submitted to the campus newspaper, RaiderView, for publication consideration.

Readings and Resources

• Jonathan’s Battle, by Michael Schwartz

Instructions

For this assignment, you will work in groups of three to produce a photographic story. The following guidelines and procedures apply:

• Each member of the group should contribute at least 10-25 photographs to the story. Of course, you can take as many pictures as you’d like and choose what you feel are your best shots. In fact, it’s recommended that you take a wide variety of shots.
• Keep in mind that only 5-10 photographs from the group will be selected for publication (if the newspaper decides to publish your group’s photo story).
• All photographs taken for the project should be shot at the highest possible quality. No photograph under 8 megapixels in size will be accepted.
• Each photograph should be accompanied by a caption.
  • You should consider answering all relevant questions when gathering information to write your captions. Who? What? When? Where? How? Why?
  • If people are included in your composition, you should get name and hometown information. Make sure all names are properly spelled. A misspelled name will result in automatic failure of the assignment.
  • At the end of each caption, a byline should identify the photographer. EXAMPLE: Photograph by John Smith.
• You must use the LIFE Magazine formula for a photo story:
  • Introductory shot
  • Medium shot
  • Close-up
  • Portrait
  • Interaction shot
  • Signature shot
  • Clincher
• You do not have to represent all of the photo types outlined in the LIFE Magazine formula, but you should use enough to effectively tell the story.
• Each photograph should be above-average to excellent photographic quality.
• Assignment submission guidelines are as follows:
  • Each group will submit their photo story on a CD.
  • Each group member will have a separate folder on the CD with her or his photographic contributions to the project. The folder will be labeled with the group member’s last name.
  • The outside of the CD should be labeled with a permanent marker and include the following information:
    • 2153 Photo Story Project
    • Spring 2010
    • Group members (list everyone’s name in the group)
• Be creative. Your ultimate goal is to tell an engaging visual story.

Groups and Topics

• TBA

Assignment Evaluation

Overall Quality

Shot Selection and Composition

Captions and Visual Reporting Skills

Technical Evaluation

Readings and Resources

Jonathan’s Battle, by Michael Schwartz

Instructions

For this assignment, you will work together in groups of four to produce a photographic story. The following guidelines and procedures apply:

• You must use exactly eight photographs to tell your story–no more, no less. Of course, you can take as many pictures as you’d like and choose what you feel are your best shots. In fact, it’s recommended that you take a wide variety of shots.
• Each person in the group should contribute at least one photograph to the story.
• You must use the LIFE Magazine formula for a photo story:
  • Introductory shot
  • Medium shot
  • Close-up
  • Portrait
  • Interaction shot
  • Signature shot
  • Clincher
• You do not have to represent all of the photo types outlined in the LIFE Magazine formula, but you should use enough to effectively tell the story.
• The story should have a beginning, middle, and end. It should portray a rise to a climax and resolution based on our discussion of Freytag’s Pyramid and the Fitchean Curve concepts used in written narratives.
• Each photograph should be above-average to excellent photographic quality.
• The photos should be inserted in proper narrative sequence into a Microsoft Movie Maker presentation.
• The title slide should be clear, easy to read and include the title of the photo story and the names of each person in your group.
• Be creative. Your ultimate goal is to tell an engaging visual story.

Evaluation

TBA